Be part of Norwich Book Festival

The Imaginarium is at the heart of Norwich Book Festival. Open to the public, we're looking for freelancers, organisations, charities and businesses to join us in The Imaginarium, which includes a range of free, engaging activities for people of all ages to get involved in.

We welcome applications for any high-quality creative organisation or individual, providing it is engaging and welcoming, and that it explores creativity, stories, writing, storytelling or books. You must provide a free activity for visitors to participate in.

We are keen to put on a varied festival programme, but also to celebrate the diversity and variety of East Anglian-based talent. The bulk of the Imaginarium programme will take place in The Forum’s Atrium, however we also have space for workshop-style activities in The Gallery space.

2026 dates for The Imaginarium

Saturday 24 October  – Norwich Independent Book & Zine Fair (bookings for this are through Salo Press)
Sunday 25 October – The Imaginarium 
Monday 26 October – The Imaginarium
Tuesday 27 October – The Imaginarium
Wednesday 28 October – The Imaginarium

At Norwich Book Festival 2025, we had over 30,000 visitors through our doors. Exhibitors will benefit from participating in a high-footfall event in the centre of the City of Stories, which will attract audiences from across the county.

If you are an independent or small press looking to sell books at NBF (Saturday 24 October) – please contact Norwich Independent Book & Zine Fair by emailing [email protected]

Please note there is a charge for commercial and corporate organisations to exhibit during the festival.

To apply, please complete the below form by Monday 29 June 2026. Due to high levels of interest, completion of this form does not guarantee that you will be offered a space. The festival team will be in touch with successful stands by the end of July 2026. 

To apply to be part of The Imaginarium, please complete our form.

Please note that this application form is for proposals for The Imaginarium programme only. For pitching programme ideas, or any questions about exhibiting, email [email protected]